North East indie-alternative six-piece Polyvinyl share the video for ‘Snow & Ash’, taken from their sophomore concept EP, Where This Ends.
‘Snow & Ash’ marks the release of Chapter One of Where This Ends, the band’s self-produced narrative short film. A striking black-and-white film, it captures the fallout of trauma, the ash falling as reality fractures.
Lead vocalist Annabelle shares:
“To us, the song is sung directly towards the mushroom cloud of a nuclear blast. It represents an instantaneous, life-altering trauma that completely reshapes reality. Visually, this video sets the stage somewhere that you may not expect. We want the audience to feel the world they’re in from the very first frame.”
The video is a thrilling piece of the band’s cinematic universe, with Polyvinyl set to continue releasing a new music video every three weeks.
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