Our video of the day comes from The Faux Faux – aka Faith Vern from PINS. Stunning solo single ‘Cold Hearted Woman’ is out today – a tongue-in-cheek pop riposte to Valentines. It comes with a beautifully shot video telling an intriguing story of an emotional journey (complete with some excellent horses).

“I’ve always been intrigued by Cindy Sherman, Sylvia Plath, Gregory Crewdson, Virginia Woolf, Nan Goldin to name a few. Ttese writers, poets, photographers, artists, who have shown us the beauty and the desperation in the mundane. After the birth of my first child I needed more space which meant moving from my one bedroom flat in Prestwich to a ‘proper’ house. Somehow my husband and I convinced ourselves that we should head to the country, little did we know that lockdown was lurking… I was writing about being somewhere and feeling trapped, anxiety and coping mechanisms. The chorus ‘I’m a Cold Hearted Woman’ is of course tongue-in-cheek, it’s almost like once everything, all your personality, freedom, joy, is forced out of you, you just sorta go ‘ok fuck it, you think I’m cold, well yes, here it is…’ ”

Faith Vern

The chilly pop release comes with the warmly-received news that the Drowned in Sound Singles Club is back. Founder Sean Adams says:

“We’ve always championed Faith’s work in the ultimate punk gang PINS… When I murmured that I was thinking of bringing back the label, Faith mentioned a solo project… and as I absolutely adored what she sent over, here we are, restarting the singles club that previously kicked off the careers of Kaiser Chiefs, Bat for Lashes, Martha Wainwright and more. This is track one from what will be a slowly released 10-track compilation of new artists I love, with a new track arriving each month.”

‘Cold Hearted Woman’ by The Faux Faux is released worldwide by Drowned in Sound on February 7th 2023.| thefauxfaux.co.uk  |


As a founding member of Manchester’s notorious PINS, Faith has played main stages of festivals like Reading & Leeds, had Maxine Peake read her poetry, heard her music used on the BBC’s Wimbledon coverage as well as various Netflix, Amazon and Apple TV series, and has collaborated with punk legend Iggy Pop.