Lucy Lane has officially introduced us to “PMS pop”, with her latest single ‘Pink Apocalypse.’
Described by Lane as “a mood swing in a song”, ‘Pink Apocalypse’ is a chaotic and vibrant alt-pop adventure. Written after seeing an ex with someone else, while also riding the PMS rollercoaster, this song embraces all those negative emotions – jealousy, rage, hurt – and turns them into a cathartic (and fun) journey.
“It’s fair to say that this is my most unhinged and almost embarrassingly honest song yet. ‘Pink Apocalypse’ covers everything from the erratic hormonal changes and heightened sensitivity of PMS, to the universal experiences of jealousy and rejection. It’s a mood swing in a song – and the production reflects this core concept completely. Add it to your female rage playlist or send it to your bestie when you realise you’ve synced periods.“
Produced by mintsauce, ‘Pink Apocalypse’ starts out with a nostalgia-laden, 00’s pop-style verse that wouldn’t sound out of place on Britney’s Blackout album, before the guitars kick in for the chorus and kick things up a notch. It’s this combination of styles that takes the song from being a fun throwback moment to a vibrant slice of modern alt-pop.
Lucy Lane has managed to turn the hell of PMS into an infectiously enjoyable experience – no easy task!
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