Emerging artist SOFY is back with the catchy single ‘Lads! Lads! Lads!’. SOFY’s unique blend of hip hop x indie pop made her debut single ‘Strawberry Milkshake’ standout and now the sound is becoming fine tuned on ‘Lads! Lads! Lads!’.  Using her quirky yet cutting observational lyricism, SOFY calls out lad culture and toxic masculinity. 

‘Lads! Lads! Lads!’ was a totally off the cuff idea, inspired by a conversation I had with Robb and Amie (Gold Spectacles) after I showed them the ‘4 Lads in Jeans’ meme. The song brings to life some important messages about lad culture and toxic masculinity but in a light-hearted way with a bit more of a tongue-in-cheek delivery, using humour to call out problematic behaviours like catcalling. I’m really proud of the way we were able to weave the two together and it’s probably my favourite track on the whole project.

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