Today’s video of the day is a stunner – animated by over 2000 school children, who frankly are all of them far better at colouring-in that I’ll ever be. LA’s Meg Myers delivers everyone’s second-favourite Kate Bush song with raw vocals over a 21st century pop reimagining of a classic. But, even if that’s not your cup of tea, just watch the video because it is simply gorgeous!
Meg teamed up with ‘Heart of Los Angeles’ (HOLA) school – a non profit that gives underserved kids an equal chance to succeed through a comprehensive array of after-school academic, arts, athletics and wellness programs. As part of her partnership with HOLA, Meg and the producer of the video, Jo Roy taught animation classes to elementary school students. The frames they made during the classes were then composited together, and used in the video. Director Jo Roy elaborated on how the video came about –
“The production process for “Running Up That Hill” began with a demanding green screen shoot in which Meg climbed monkey bars, hung upside down, flew using a harness and wires, and performed her first piece of choreography! In post, we erased all the rigging, added animation components that were moved around using visual effects (including wings), and put every frame through a photoshop filter to define the “coloring book” lines. Then, the frames were printed off into individual coloring pages which were distributed to 10 schools and various organizations in Los Angeles and Canada for children to color with real crayons also provided. Finally, the colored frames were collected and re-scanned to create one colorful final video made by literally thousands of people!”
Meg explained a little about the meaning behind the video –
“This video is about transformation. Jo Roy, the director and I were inspired to express in this video that we can change our story we’ve been living when we follow our hearts and our intuition, our guts. This video shows the evolution of me as a caterpillar turning into a moth/butterfly.”