Breakup bangers don’t usually sound like this. Today we’re buzzing to premiere the brand new video for AKA PrimeTime’s second single ‘Lose My Head’ — a disco-fuelled anthem of self-reclamation that turns heartbreak into pure liberation.
Fronted by powerhouse vocals from JJ Rox and helmed by guitarist/producer Kelly Appleton (best known for touring the world with Beth Ditto of Gossip, supporting Sam Smith and Florence + The Machine, and storming late-night TV stages from Jools Holland to James Corden), AKA PrimeTime is all about fusing grit with glitter.
“‘Lose My Head’ is about the moment you stop spiralling and start shining again,” says Kelly. “It’s about reclaiming yourself after a breakup — and dancing your way through the chaos.”
And dance it does. Packed with shimmering indie-disco energy, sharp guitar hooks, and a strut that’s equal parts heartbreak and hedonism, this is a track made for mirrorball catharsis. JJ Rox’s soaring delivery seals the deal, lifting the whole thing into anthem territory.
AKA PrimeTime’s debut single marked the arrival of a fresh new alt-pop force. With ‘Lose My Head’, Kelly and JJ Rox prove they’re only just getting started.