Laveda – photo by Mars Alba

NYC-based noise rock/shoegaze outfit Laveda shares new single ‘Strawberry’, another look into their upcoming album Love, Darla (out 12 September via Bar/None Records).

Love, Darla was co-written and performed by founding duo Ali Genevich and Jake Brooks, with contributions from bassist Dan Carr and drummer Joe Taurone

‘Strawberry’ and previous single ‘Heaven’ were developed while playing live. 

’Strawberry’ was an integral part of discovering the landscape that the other songs on the album would eventually live within. ‘Strawberry’ started as a jam between Ali [Genevich, lead vocalist] on bass and me on guitar. We sent it to Joe [Taurone, drummer] and he completely expanded it into this sick drum part.

Playing unfinished music live helped us discover what made the songs tick. We made tweaks over time and eventually ended up with something much more refined. It was an integral part of shaping the entire record.”

Jake Brooks

Ali Genevich shares the following about ‘Strawberry’:

“It’s about trying to escape from your inner demons. It’s incredibly inspiring to create art in NYC, but the noise – literal and figurative – makes it overwhelming. Social media doesn’t help. People say messed up things in comments. It bums me out. I guess I consider myself to be whatever the opposite of a parasocial is.”


Upcoming tour dates:
16 September – Brooklyn @ Baby’s Alright (album release)
18 September – Rochester, NY @ Bugjar
19 September  – Buffalo, NY @ Revolution Gallery Lounge
20 September  – Cincinnati, OH @ MOTR
21 September  – Chicago, IL @ Burlington Bar
22 September  – Indianapolis, IN @ Healer
23 September – St Louis, MO @ Sink Hole
24 September – Nashville, TN @ Basement (matinee show)
25 September – Dallas, TX @ TX Tea Room
26 September  – Austin, TX @ Mohawk (Levitation – supporting The Dandy Warhols)
27 September – El Paso, TX @ Rosewood Bar
28 September – Phoenix, AZ @ Thunderbird Lounge
30 September – San Diego, CA @ Soda Bar
1 October – Los Angeles, CA @ Permanent Records Roadhouse (late show)
2 October – Las Vegas, NV @ Grey Witch
5 October – San Francisco, CA @ Kilowatt Bar
10 October – Seattle, WA @ Conor Byrne
11 October – Richland, WA @ Ray’s Golden Lion
12 October – Bellingham, WA @ The Shakedown (support for Shilpa Ray)
14 October – Salt Lake City, UT @ International
16 October – Kansas City, MO @ minibar
17 October – Padukah, KY @ Padukah Beerworks

Find Laveda on Facebook | Instagram | Spotify | YouTube

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