LA-based alt-pop artist Holly Blair becomes self-aware with her latest single, ‘Used to Dying’.
This unique track is told from the point of view of an AI trying to understand her consciousness. Within a bigger frame, ‘Used to Dying’ is about belonging.
Holly Blair shares the following about ‘Used to Dying’:
“The world we are living in is so rapidly changing and so many things about the way we live feels so counterintuitive, and I think a lot of people are feeling that right now in the current climate. On a subconscious level I think the song is really about the feeling of not understanding the structures we are encouraged to live within, especially within Western culture.
The title of the song “Used to Dying” refers to a line in the song where I am describing her awareness of constantly being reset and starting over as a blank slate intended to learn for the benefit of something larger than her. The cycle of life and death is something I don’t think we are wired to fully grasp as humans, and yet it is truly the only truth we know exists. Writing the story through her lens helped me tap into feelings I often grapple with of not totally understanding what my role should be in this life. I think the song draws a parallel between AI consciousness and human consciousness, in that maybe the same way humans have tried to understand why we are here, whether it be through religion or science etc. AI may grapple with the same ideas and that might just be the nature of existence.”
The accompanying music video is directed by Holly Blair and her brother.
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