Lights: PEP – album review

Canadian alt-pop superstar Lights just released her latest album, PEP.

Lights evolves with each release, her pop sound infused with alternative, indie, electronic, and dance. Within PEP, all of those elements can be found with each track, creating a dynamic range. The emotional depth and album structure makes PEP Lights’ strongest album to date.

“I’ve never understood the task more than I did when I was making this record. My vision feels complete, and every single component comes from this very intense evolution I’ve experienced in my personal life over the last few years.
We’re all products, we all market ourselves every single day. The idea behind PEP is if you’re going to brand yourself, then brand yourself to happiness.”
Lights

Lights’ attention to detail and creative process shines on PEP. Lights’ latest single and video ‘In My Head’, completes a colorful series for each of her singles/videos, creating a story within a story.

“‘In My Head’ in a few words is about tuning out the chaos and the thousand voices telling us how to feel and act and look, and just doing things your way. The ‘In My Head’ video is visually and conceptually the culmination of the previous three songs that I released leading up. The color scheme of PEP is primary, so the first PEP video (‘Prodigal Daughter’) was thematically red, ‘Real Thing (featuring Elohim)’ was blue, and ‘Salt and Vinegar’ was yellow. ‘In My Head’ was always meant to be all three, and it sums up the series conceptually as well.”
Lights