Our video of the day today comes from London’s beloved GHUM. Latest single ‘Some People’ – a post-punk belter with big Siouxsie and the Banshees vibes – comes with a hugely entertaining video which sees the GHUM gang as music biz suits, conducting X-Factor style auditions for a series of colourful characters, before eventually coming to the decision that they’ll just do the punkrocking themselves. Damn straight, GHUM, DIY forever!
“This song is about getting to know someone and having the fear of hurting them, because love has turned a bit hopeless and unexciting. Not trusting oneself to be able to love someone after not falling in love for a long time. We wanted to have a bit of fun with a video that was diverse and inclusive. Lydia [Garnett, the Director] has created a visual world where a fun, camp narrative plays out. Taking inspiration from 90’s pop videos, John Waters movies and the recent Spice Girls documentary series, she created a humorous, unpredictable, queer-friendly world for us to live in.”
Vocalist Laura Guerrero Lora
The single comes with an exciting announcement – that the band’s debut album, Bitter, is on its way from indie label Everything Sucks. Catch them live in Europe (dates below) this Spring, ahead of the album’s June launch. Pieced together from old, half-written songs and newly-written tracks, Bitter encapsulates the band’s current flavour.
“The style of the songs all taste like GHUM. We recognise it when we’re jamming. We know what we’re doing now. It’s strong and a bit aggressive, a bit melancholic. It’s like us.”
Live Dates
25th March London, Moth Club Alt Disco event supporting The Clockworks
22nd April London, Sebright Arms Headline Show
7th May Hanwell, UK Hanwell Hootie Festival
20th May Cologne, Germany Haldern Pop (Artheater)
21st May Cologne Germany Haldern Pop (Jugendheim)
26th May London, Moth Club *
6th June Warsaw, Poland @ Klub Poglos *
7th June Prague, Czech Republic @ Kas rna *
8th June Budapest, Hungary @ Instant *
10th June Aarau, Switzerland @ Kiff *
11th June Romans, France @ La Cordo *
12th June Paris, France @ Petit Bain *
14th June Bochum, Germany @ Die Trompete *
15th June Berlin, Germany @ Frannz Club *
16th June Darmstadt, Germang @ Oettinger Villa *
9th July Bolton, UK Right To Roam Festival
26th August Malaga, Spain Canelaparty
*supporting Soft Kill & Choir Boy
LOUD WOMEN 