Blóm: Be Kind – video of the day

Starting the week with a powerful video of the day from Newcastle post-punk genii Blóm: ‘Be Kind’ offers the message that we all need to hear right now. They say:

Choosing kindness is to be open minded, understanding of differences and not assume righteousness. The lyrics are a reminder to be kind to yourself and others, even though this is not always the easy or automatic route. The lyrics also encourage conversations about gender, sexual identity and mental health – suggesting people are often visible but overlooked.

The single is the first from their forthcoming debut album Flower Violence, out 1st May on Box Records (pre-order here). It explores themes of queerness, feminism, gender identity, mental health, socio economic challenges, Christianity, Twin Peaks and the Fyodor Dostoyevsky novel ‘Crime and Punishment’. Textbook Blóm.

Find Blom on Facebook / catch them out on UK tour supporting Pigs Pigs Pigs Pigs Pigs Pigs Pigs in April:

Apr 16 Manchester Gorilla (SOLD OUT)

Apr 17 Birmingham The Mill

Apr 18 Bristol Thekla (SOLD OUT)

Apr 24 Leeds Stylus

Apr 25 Glasgow St Luke’s

Apr 29 Nottingham Rescue Rooms (SOLD OUT)

Apr 30 London Electric Ballroom

May 1 Brighton Concorde 2 (SOLD OUT) 

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